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Impact · what change can become

Imagining a better future is only the beginning.

A What If can help someone imagine that a different life is possible. What we’re building now is what comes after: the practices, tools and people that can help turn possibility into action.

What comes after the question
Observed in early use

The questions changed direction

A future becomes visible.

The most interesting thing we saw early on was not a score. It was which way people were facing.

People arrived with questions about the past. What if I hadn't served. What if it hadn't happened. What if my life had gone differently. After a while, some began asking a different kind of question, and it pointed the other way: what if I changed careers, what if I moved, what if I pursued a different life. They had started using MyWhatIf to look for a future rather than to revisit the past.

An observation from early use, not a clinical outcome, and the reason for everything else on this page.

What we have seen so far

200 veterans enrolled across Israel, the U.S. and Canada. A reason to test this properly, not clinical proof.

80%

160 of 200 (80%) completed the program

76%

of enrolled participants reported increased hope, agency or motivation (n=200)

82%

of program completers reported lower PTSD symptoms (n=160). Responders averaged a 10–20 point PCL-5 reduction.

87%

of enrolled participants would recommend the program (n=200)

Source: MyWhatIf internal early validation · Institutional case for support 2026–2029
Early signal · not clinical proof
How we measure →

Single-arm proof-of-concept. Self-report. No randomised control condition and no longitudinal follow-up. Preliminary: it does not establish causality, efficacy or durability.

Participants had existing PTSD diagnoses related to war or terror exposure, with a baseline PCL-5 of 35 to 70. The PCL-5 and interviews were taken before and immediately after the six-week program. Hope, agency, motivation and willingness to recommend are self-reported. There was no blinding and no independent adjudication. No dropouts were attributed to emotional distress.
SOURCE: MYWHATIF INTERNAL EARLY VALIDATION · INSTITUTIONAL CASE FOR SUPPORT 2026–2029

Since then: 800+ people across five languages.

This is broader reach, not the evidence cohort. The percentages above do not apply to it.

Source: MyWhatIf internal reach count · reach only, not outcome data

What happens after someone can imagine a different future?

A future a person can hold has to be one they can settle into, act on, and keep going with other people.

So we are building outward from the narrative experience into five dimensions a Hero can move among as they need them. Not a fixed sequence.

01
Reflect.

Understand yourself, honestly.

02
Envision.

See a future you can want.

03
Regulate.

Steady the body while the work is moving.

04
Act.

Turn possibility into a first step.

05
Connect.

Don't do it alone.

That is why these layers belong together. The narrative work is the engine: envision opens what is possible and reflect deepens what a Hero understands about themselves. Everything built around it exists to carry that opening into a life, which is what regulate, act and connect are for.

Act · building now

What if the story didn't end when the session did?

Somewhere in a What If journey there is usually a moment that lands: an image, an idea, a version of a life that suddenly seems available. Today that moment can vanish when the session closes. The Vision Board is where a Hero will be able to keep it.

It becomes a living collection of the futures worth returning to: the moments that resonated, the strengths a person recognized in themselves, the directions they keep circling. And it does not stay a collection. A Hero will be able to keep working on a saved future with the system: exploring it further, drawing out the themes and values inside it, seeing it represented visually, and asking the practical question underneath it all, which is what would actually have to happen next.

From there the help gets concrete: paths toward the future in question, relevant training or education, people and communities already on that road, and the first steps a person could take this month.

From the future I can imagine to the future I can begin to build.

Connect · building now

AI can open a door. People help each other walk through it.

The more personal the technology becomes, the more human the system around it has to be. We are deliberately adding people back in.

People who may actually understand each other.

Not just people with the same diagnosis. Moderated peer-support groups, run with the STAR Network Foundation. A shared diagnosis matters, and it is rarely the whole of what makes a group work. Because MyWhatIf already understands something of each Hero’s experiences, goals, needs and stage of the journey, matching can consider more than the diagnosis alone. The group is human and so is the facilitator. The system helps with matching and supports safety.

With STAR Network Foundation
Someone one step ahead

A Hero can choose to be matched with another Hero: a peer, a mentor, an accountability partner. Not an authority and not a clinician. Someone who has been far enough along the same road to walk beside you, by video, phone or in person. What it is for is encouragement, accountability and motivation that outlasts a session.

Somewhere to compare notes

Moderated forums where Heroes can share their What If journeys, reflections, questions and what they have learned, between live conversations. Communities can form around recovery, life transitions, relationships, work, health and daily practice. No feeds, no followers, no likes. The goal is not engagement. It is support.

On this

“Ultimately there has to be a human component and a human connection in this too.”

Dr. George Rapier · Member of the Clinical Development Board
Regulate · building now

A different future has to be felt, not just imagined.

Imagining a different future is hard to do in a body that is braced. We are building an optional layer of practices, from breath work, movement and grounding to body awareness, meditation and other somatic exercises, to sit alongside the narrative work.

Their job is specific: help a Hero notice what is happening in their body, steady an emotional state, and stay in contact with physical experience while the rest of the work is moving. A support layer around the recovery process rather than a treatment in itself.

A line alongside the narrative work.
The whole person

One Hero, five ways in

There is no prescribed order. A Hero moves among these according to what they need. The line connects them because this is one evolving experience, not five separate products.

Reflect · life story, self-understanding
Envision · What If narrative simulations
Regulate · mind-body practices
Act · Vision Board, pathways
Connect · groups, Hero matching, community
Exploring next

Trauma recovery is where we started. The vision is a new model for chronic care.

Long-term conditions are rarely solved by one narrow intervention. Where outcomes depend on how a person sees themselves, what they are motivated to do, how they live day to day and who is alongside them, the pieces have to work together.

We are exploring how the same architecture, personalized narrative change, action, body regulation and sustained human support, could complement care for chronic conditions where hope, behavior, identity and ongoing support influence a person’s ability to move forward. This is a long-term vision and a direction for research and collaboration. MyWhatIf does not replace condition-specific medical or clinical care.

Our hypothesis about how care fits together. The five dimensions are where the MyWhatIf architecture could contribute, alongside the clinical care a condition requires.

We are not building for engagement. We are building for outcomes.

We do not want Heroes dependent on MyWhatIf. We want them increasingly able to imagine, act, connect and keep moving without this platform at the center of their lives. The intensive narrative work can be time-bounded. Community, peer relationships and accountability may stay useful for much longer. The measure is progress, not screen time.

What impact is not
A session completed. A story generated. Minutes spent. Messages exchanged.
Impact is what happens next.
What impact is
A possibility imagined.
A choice that becomes visible.
An action taken.
A supportive relationship formed.
A practice that helps someone keep going.
A life beginning to move again.
What we are building toward, and what we intend to measure.
How we count impact

What the one million means

1,000,000 unique people with a measured positive outcome.

A measured positive outcome is at least one predetermined, meaningful improvement in Hope & Agency, Mental Health, or Forward Movement. Each person counts once.

What counts

A person whose measured result shows an improvement against a threshold set before the measurement, in at least one of the three areas. One person, one count, however many areas improve.

What does not count
  • Marketing reach
  • Awareness
  • Single sessions without follow-through
  • Indirect effects on family, community or systems
How we measure →

From access to a durable outcome

Five steps, measured separately. Only the fourth counts toward the one million.

01 · Delivery
Offered access

A person is able to take part.

02 · Delivery
Started

They begin the program.

03 · Delivery
Completed

They finish the program.

04 · Outcome · counts
Measured positive outcome

A predetermined, meaningful improvement. This is the one million.

05 · Durability · separate
Durable outcome at 6 months

The improvement holds at a fixed six-month follow-up.

Delivery ≠ impact.

Offering, starting and finishing a program describe activity. None of them is counted as impact.

Completion ≠ outcome.

A person can finish a program without improving. Only a measured improvement counts.

Outcome ≠ durability.

An improvement measured at the end does not show that it lasts.

Durability is a separate measure
Durability is a higher-order measure, taken at a fixed six-month follow-up and reported on its own. The one million does not mean one million durable outcomes. The early cohort had no longitudinal follow-up, so durability is being tested, not assumed.
Human ripple · potential, not counted

Change can reach beyond one person

A person who moves again may also change the lives around them. We describe these as potential indirect effects. They are our hypothesis. They are not measured as outcomes here, and they are not counted toward the one million unless a person is directly measured under the framework above.

Counted
The person

With a measured positive outcome.

Potential · not counted
Relationships
Potential · not counted
Family
Potential · not counted
Work, school and community
Potential · not counted
Systems
Impact ambition · not a forecast

Scale is limited by reach. Replicability multiplies impact.

Serving people directly has a ceiling. If programs are validated and others can copy, adapt and deploy them, the same work can reach further.

2027 · Prove
25K
2028 · Standardize
100K
2029 · Replicate
400K
2030 · Multiply
1M

People with a measured positive outcome, counted as defined above.

This is an impact ambition supported by a working planning model. It is not an operational commitment or a forecast.
Source: MyWhatIf working planning model, 2026 · impact ambition, not a forecast
Replication · our intention

Programs others can copy, adapt and deploy

As programs are validated, MyWhatIf intends to make programs and appropriate technology available to qualified, mission-aligned NGOs, researchers, scientists and public-benefit institutions.

The aim is that they can copy, adapt and deploy them, free for qualifying nonprofit and public-benefit use where appropriate. The terms are not settled, and the arrangement may take different forms as the evidence develops.

This replication model is an intention. It has not yet been proven.

The question starts the journey. What we build around it helps the journey continue.